How to market your business online in Kenya
Online Marketing is a crucial addition to any business’s marketing strategy. Digital marketing serves the particular purpose of ensuring overall growth. Contrary to many assumptions, online marketing is broad and requires effort and consistency to achieve excellent results.
If you gather facts and data, it is easy to get started in marketing your business online in Kenya. As a business owner, you have a lot to gain through online marketing. So, how do you market your business online in Kenya Today?
1. Take advantage of social media
Social media is no longer just a platform for posting selfies and sharing vacation photos. It’s a powerful tool that you can use to grow your business.
Almost 80% of Kenyans are active social media users, with one-third of users who inspects a brand's social media presence before buying from them.
That said, many small businesses disregard social media marketing, which has tremendous potential to grow their business.
Social media is an instant connection to the world. A powerhouse of visually rich content that people are constantly engaging with and sharing. You can establish a social media presence without splurging on paid ads or hiring an influencer to market your business. We encourage you to:
- Create a free business profile on any platform.
- Identify your target audience and start posting relevant, useful content.
When people find your posts helpful and engaging you will receive organic followers who may eventually become customers.
Here are some ideas for how to market your business online in Kenya:
- Build a brand presence online by creating a Facebook page for your business (or posting on your page if you don’t have one). You can also create accounts on Instagram and Twitter.
- Post content that is relevant to your customers. For example, if you sell shoes and handbags, post photos of what’s new in the shops or write articles about fashion trends.
- Use hashtags when posting so people can find your content more easily. e.g. #marketing, #design, and #handbag.
- Respond quickly to comments and questions from customers. This will make them feel like someone is listening to them rather than just another faceless social media account.
2. Start a blog
Starting a website or a blog is a crucial step to take and one of the most effective ways to market your business online in Kenya. It helps you create awareness of the product or service that you offer. It also establishes a platform to sell, advertise, and interact with your prospects. Websites are excellent at building your PR, they lay out your business portfolio to the public.
Blogs can be used for multiple purposes. e.g., you can write a blog post on topics that are relevant to your business or industry. You can also use it to get feedback from customers and prospects about their opinions on those topics.
The benefit of having a blog is that it helps you gain more traffic by having high search engine rankings. When people search for relevant keywords on Google, they will find your website among the top results. Which draws their attention and visits your site and reads more about your services/products.
It's easy to start blogging, but before you do it, brainstorm the idea and the topic you want to write about. It will help determine how effective your blog will be in attracting visitors.
3. Prioritize on SEO
If you have a new business website in Kenya, you will have to work hard to get it on the first page of Google. This is where SEO comes in. SEO is the process of getting your website ranked highly by search engines like Google and Bing.
You can do SEO by yourself or with the help of a professional. If you are new to this field, hire a professional company that has been doing this for a long time. For example, consider a company that has helped many businesses get their websites ranked high in Google.
Many people believe that ranking high on Google is easy. But no, there is a lot of work that goes into it with many factors to consider. Factors that determine whether your website will rank high in Google or not include:
- The number of pages on your website: The more pages, the better because this shows that your site contains a lot of relevant information that users want to find out.
- The length of each page: The longer each page the better because it shows there's more content information users can find out about from your site.
- The quality of the content on your pages: The better quality, the better because this shows that your site contains relevant information. This can be measured by how many backlinks you have from other sites and how well-written each page is.
4. Start email marketing
Email marketing is the best way to get your business in front of your customers. It's affordable, highly customizable, and brings you direct access to your customer base. If you don't have an email list, it's time to start one today.
Why should I start an email list?
The most obvious reason is to keep in touch with your customers. Email marketing is a great way to keep people up-to-date with new products and services, as well as upcoming events like sales or promotions. It also provides a great way for companies to communicate with their clients on a personal level, helping build trust between the company and the consumer.
How do I start my e-mail list?
There are two main ways: you can either collect emails directly from visitors on your website (this is called "opt-in") or simply ask people if they would like to join your list when they purchase something from you (this is called "opt-out").
Opting out is much easier but less effective because many people won't want to join a list unless it's something they want or need from you. However, if you're selling something that would interest everyone then opt-out might work better for you because it will give you more subscribers without much effort.
5. Get active with online communities
One of the best ways to get your business out there is by joining online communities related to your niche. Whether it's forums, social media groups, or even just Facebook pages, you'll find plenty of people who are interested in what you have to say and will help promote your business in return.
When joining these communities, it's important to remember that they are not just there for you to promote yourself; they are also places where people go to ask questions and seek advice on a variety of topics. Many times, people will ask questions about things like SEO or link-building strategies, which can be great opportunities for you to show off your expertise and establish yourself as someone who knows what they're talking about!
Final thoughts on Ways to Promote Your Business Website in Kenya
Let’s face it: your business website is your online storefront. It’s where you sell your products and services, so it makes sense that you want as many people as possible to see it – right?
But how do you get more people to visit your website? And how do you make sure they stay? Well, today is your lucky day contact us to get more information on how you can rank your site.
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