What is the importance of product label designs

What is the importance of product label

What is the importance of product label

Labeling it is a printed information that is bonded to the product for recognition and provides detailed information about the product.

What is the importance of product label design :

  • provide identification to the product & aims at providing uniqueness to the product.
  • Labels carry information like Brand name, ingredients, grading, quantity/weight, manufacturing/Expiry dates, how to use, batch number, price manufacturer details.
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Types of labels

  • Brand label – if only brand is used on package of a product, this is called brand label. Brand itself is expresses in label
  • Grade label – some products have given grade label. This type of labels shows the grade of the product, it shows the quality of products by word, letters, or figure
  • Descriptive labels – Descriptive label give information about the features, using instruction, handling, security etc. of the products
  • Informative label – informative label give maximum information about the product

What Are the Functions of a Product Label?

  1. Defines the product and its content – A label is informative about the products usage and caution to be taken while using the products
  2. Recognition of product – labeling assists in the identification of the products
  3. Assorting of product – it means classification of grading of products according to different categories in the market
  4. Assists promotion of products – it gives the customers the reason to purchase the products
  5. In compliance with the law – labels should strictly abide by the law
  6. Describe products features
  7. provides statutory information(Dates, Health Hazardous)

The Importance of Product Labels to Consumers

  • Labeling is significant as it fetches customers attention to purchase the product because of visual appeal
  • It acts as promotional tool by highlighting special features of the products
  • It promotes the sale of the product as it can make or break the sale of the product

Essential Elements of Product Labeling Design

Product labels design are, and will continue to be, important aspects of marketing and selling products. Labels provide the consumer with all of the specifics and details of a particular item.
High visual appeal sparks consumer curiosity, leaving them with the desire to discover more about your product. As well as appealing to the consumer, your label design must be informative to let the customer know what the product is and who your brand is!

Determine Product Label Design Size & Material

The next element you must consider when creating label design is label size and material.
When choosing your label size and material, you should consider:

  •  Consistency with existing products
  • Industry standards
  • Product use
  •  Packaging size
    All in all, it is important to choose a label size and material that is appropriate for your product. Ensuring that your label will fit correctly onto your chosen packaging component and perform well when used. As well as having enough room on the label to include the necessary information!
product label design

Ignite Visual Appeal

Visual appeal is another essential element of creating your product label design. The purpose of this is to appeal to the consumer and in turn, increase sales!

Eye-catching imagery and iconography that matches your product’s unique selling points is a good place to start.
Sensory appeals using additional printed details are also a great way to appeal to consumers.  Embellishments like tactile raised elements, foiled accents, or a matt varnish satisfy the senses when a consumer picks up your product. Communicating luxury and placing your product label design above the competition.

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Important product label design tips to keep in mind

Typography pairing 

Products have limited space to incorporate content, choice of font can help customers identify specific parts of label. Graphic designers create contrast by pairing fonts, this enable them elevate its overall aesthetic impact.

Use of visual elements 

Product packaging may seems bare without visual elements, visuals helps speak more about your product.

Prioritize readability

A product label contains essential information customers should know about their purchase, such as product name, quantity, brand logo, and company. Thus, labels must be readable.

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Design for white space

White space impacts label legibility, but if misused, it can negatively affect the design. Label makers leave room for white space as it creates a visual distinction between different information to help the consumer read the details more easily.

Stand out and stay ahead through product label designs

Product label design provides descriptive information and helps customers differentiate your offerings from other brands.

If you seek expert services to identify your business’ needs, look no further than virtual graphics, your products require great label design. Talk to us today!

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