7 Website Design Elements - Best Tips For Website Developers

7 Website design elements

7 Website design elements

A website is the first means of communication between you and your customers, website design elements are an essential aspect of every business’s marketing strategy.

Your website design determines how many people visit your site and what they do there, if your users are not impressed on the first visit, you don’t get a do-over. Below is a list of website design elements that will guide you in building your next website.

1. Smart & Quick Navigation

With the growth of mobile, creating a user-friendly, responsive website is crucial for your success.

Key aspects to consider:

  • First, make sure that the website is designed with mobile users in mind for easy navigation around the site.
  • Secondly make use of visuals, colors, animation, and intuitive navigation to help users have a lasting impact.
Website design elements that makes up great website

2. Typography and readability

You can’t expect people to read your content if it doesn’t look appealing! That’s why you need to choose fonts that evidently work well with the content of your website.

It is essential to choose a font or typography that your customers can easily identify. Today we have access to a large selection of fonts making it easier to select one that your brand identify with.

Using a complementary font is ideal for headings or accents, as long as you don’t go beyond three typefaces or unnecessary sizing adjustments.

Good typography as one of 7 Website design elements

7 Website design font combinations to help you level up your design

You can’t expect people to read your content if it doesn’t look appealing! That’s why you need to choose fonts that evidently work well with the content of your website.

It is essential to choose a font or typography that your customers can easily identify. Today we have access to a large selection of fonts making it easier to select one that your brand identify with.

Using a complementary font is ideal for headings or accents, as long as you don’t go beyond three typefaces or unnecessary sizing adjustments.

  1. Abril Fatface & Lato - Abril Fatface was designed to resemble advertising headlines. Lato was designed to be appropriate font for a corporation.

Get the fonts:

  1. Aqua Grotesque & Roboto Slab Thin - is a clean, modern, and simple sans-serif typeface family that comes with soft rounded textures. Roboto has a dual nature. 

Pairing of this fonts is a good choice for brands focused on taking customers in the future

Get the fonts:

3. Visual Effectiveness

Number 1 rule to remember: customers don’t read, they scan.

When a person visits a website, they don’t read every single word. Instead:

  • They scan through most of it and rely on info-graphics, designs, and copies to tell them what’s going on.

  • Users take only 50 milliseconds to form an opinion of your website or business, in which determine whether they’ll stay or leave.

First impressions are critical, so you want to wow your target audience as soon as the web page loads. Meaning the fate of your business and its ability to create an effective impression relies solely on the visual parameters of your website.

To make sure that your potential customers stay on and take action, you need to ensure that:

  • Attractive visual color schemes, visual elements, animations, and graphics are carefully picked out.

  • Each visual element should represent what your business stands for and keep viewers involved.

7 Website Design Elements - Best Tips For Website Developers

4. Imagery and iconography

Iconography is a visual language for the depiction of attributes, functionality, or information. Icons and imagery are intended to be clear, consider use of visual elements that are easily recognized and understood.

Users of a specific platform are usually already accustomed to these regular icons and recognize them.

Use meaningful icons which loads quickly, e.g. use phone icon which quickly tells the use take me to phone number or email icon

use of iconography as a key to a great Website design elements

5. Color palette

The color palette helps visitor in navigating through the site, your selected color also serves to give users a “feel” for your business:
Different colors carry different emotional symbolism.

  • Red — typically associated with power, passion, or energy, and can help encourage action on your site
  • Orange — joy and enthusiasm, making it a good choice for positive messaging
  • Yellow — happiness and intellect, but be wary of overuse
  • Green — often connected to growth or ambition, green can help give the sense that your brand is on the rise
  • Blue — tranquility and confidence, depending on the shade — lighter shades provide a sense of peace, darker colors are more confident
  • Purple — luxury or creativity, especially when used deliberately and sparingly on your site
  • Black — power and mystery, and using this color can help create necessary negative space
  • White — safety and innocence, making it a great choice to help streamline your site

 

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6. Speed Optimization

Web page speed optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site's SEO .  If your website speed is pathetic, your conversion rates are likely to be the same.

It essential to optimize all images to balance image quality and file size,small investments into website speed optimization can pay significant dividends, especially since landing page speed is now used by Google as a ranking factor for mobile searches and Google Ads.

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