7 Website Design Elements - Best Tips For Website Developers

7 Website design elements

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7 Website design elements

A website is the first means of communication between you and your customers, website design elements are an essential aspect of every business’s marketing strategy.

Your website design determines how many people visit your site and what they do there, if your users are not impressed on the first visit, you don’t get a do-over. Below is a list of website design elements that will guide you in building your next website.

1. Smart & Quick Navigation

With the growth of mobile, creating a user-friendly, responsive website is crucial for your success.

Key aspects to consider:

  • First, make sure that the website is designed with mobile users in mind for easy navigation around the site.
  • Secondly make use of visuals, colors, animation, and intuitive navigation to help users have a lasting impact.
Website design elements that makes up great website

2. Typography and readability

You can’t expect people to read your content if it doesn’t look appealing! That’s why you need to choose fonts that evidently work well with the content of your website.

It is essential to choose a font or typography that your customers can easily identify. Today we have access to a large selection of fonts making it easier to select one that your brand identify with.

Using a complementary font is ideal for headings or accents, as long as you don’t go beyond three typefaces or unnecessary sizing adjustments.

Good typography as one of 7 Website design elements

7 Website design font combinations to help you level up your design

You can’t expect people to read your content if it doesn’t look appealing! That’s why you need to choose fonts that evidently work well with the content of your website.

It is essential to choose a font or typography that your customers can easily identify. Today we have access to a large selection of fonts making it easier to select one that your brand identify with.

Using a complementary font is ideal for headings or accents, as long as you don’t go beyond three typefaces or unnecessary sizing adjustments.

  1. Abril Fatface & Lato - Abril Fatface was designed to resemble advertising headlines. Lato was designed to be appropriate font for a corporation.

Get the fonts:

  1. Aqua Grotesque & Roboto Slab Thin - is a clean, modern, and simple sans-serif typeface family that comes with soft rounded textures. Roboto has a dual nature. 

Pairing of this fonts is a good choice for brands focused on taking customers in the future

Get the fonts:

3. Visual Effectiveness

Number 1 rule to remember: customers don’t read, they scan.

When a person visits a website, they don’t read every single word. Instead:

  • They scan through most of it and rely on info-graphics, designs, and copies to tell them what’s going on.

  • Users take only 50 milliseconds to form an opinion of your website or business, in which determine whether they’ll stay or leave.

First impressions are critical, so you want to wow your target audience as soon as the web page loads. Meaning the fate of your business and its ability to create an effective impression relies solely on the visual parameters of your website.

To make sure that your potential customers stay on and take action, you need to ensure that:

  • Attractive visual color schemes, visual elements, animations, and graphics are carefully picked out.

  • Each visual element should represent what your business stands for and keep viewers involved.

7 Website Design Elements - Best Tips For Website Developers

4. Imagery and iconography

Iconography is a visual language for the depiction of attributes, functionality, or information. Icons and imagery are intended to be clear, consider use of visual elements that are easily recognized and understood.

Users of a specific platform are usually already accustomed to these regular icons and recognize them.

Use meaningful icons which loads quickly, e.g. use phone icon which quickly tells the use take me to phone number or email icon

use of iconography as a key to a great Website design elements

5. Color palette

The color palette helps visitor in navigating through the site, your selected color also serves to give users a “feel” for your business:
Different colors carry different emotional symbolism.

  • Red — typically associated with power, passion, or energy, and can help encourage action on your site
  • Orange — joy and enthusiasm, making it a good choice for positive messaging
  • Yellow — happiness and intellect, but be wary of overuse
  • Green — often connected to growth or ambition, green can help give the sense that your brand is on the rise
  • Blue — tranquility and confidence, depending on the shade — lighter shades provide a sense of peace, darker colors are more confident
  • Purple — luxury or creativity, especially when used deliberately and sparingly on your site
  • Black — power and mystery, and using this color can help create necessary negative space
  • White — safety and innocence, making it a great choice to help streamline your site

 

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6. Speed Optimization

Web page speed optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site's SEO .  If your website speed is pathetic, your conversion rates are likely to be the same.

It essential to optimize all images to balance image quality and file size,small investments into website speed optimization can pay significant dividends, especially since landing page speed is now used by Google as a ranking factor for mobile searches and Google Ads.

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Want to discuss your website? We’d be happy to help.

Importance of Graphic Design in Digital Marketing

Importance of Graphic Design in Digital Marketing

by Blogs

Importance of Graphic Design in Communicating Your Company Values & Mission Statement.

Graphic design is a powerful tool for communicating your company’s values and mission statement. It can be used to create visually appealing and memorable images that represent your company’s core values, beliefs, and goals. With the right graphic design, you can create an effective visual representation of your company’s mission statement that resonates with potential customers or clients.

Graphic design can also be used to communicate the unique qualities of your business or brand. By using visuals such as logos, colors, typography, illustrations, and photographs to represent your company’s identity, you can quickly communicate what makes you unique in a way that words alone cannot.

By leveraging the power of graphic design to communicate your company values and mission statement, you can ensure that potential customers or clients have an accurate understanding of who you are as a business and what makes you different from the competition.

The Benefits of Hiring A Professional Graphic Designer or Agency For Your Projects

In today's competitive business landscape, the importance of graphic design in digital marketing cannot be ignored. Hiring a professional graphic designer can be the perfect way to ensure your brand stands out from the crowd and look professional and eye-catching. With our expertise in design, we can help you create visuals that will capture the attention of potential customers and help you reach your goals.

Here at Virtual Graphics, we have access to the latest tools and technology, experience, and knowledge necessary to help you design that unique, aesthetically pleasing, and effective high-quality design quickly and efficiently.

By hiring us, you can rest assured knowing that you're getting quality work that will help promote your brand in a positive light. Save time and money while also increasing your output and quality.

Importance of Graphic Design in Digital Marketing

Graphic design is an essential part of digital marketing. Designer creates visual elements that help to convey a message or brand in an effective and eye-catching way. Designer creates logos, banners, infographics, advertisements, and more. Businesses need a professional graphic designer to help their designs stand out from the competition and make their message more memorable.

The importance of graphic design in digital marketing is the most powerful art as it breathes life into digital marketing.
Graphic design is an art where creative professionals create visual contents to communicate a message, it is all about conceptualizing, conceiving, imagining, constructing, producing, managing, and realizing an aesthetically determined functional piece of visual communication.

Design – “Design is thinking made visual” - Saul Bass

Graphic design is a very powerful tool in digital marketing. When you want to promote your product or service on social media platforms such as Facebook and Instagram then graphic design plays a vital role to make your page look attractive and eye-catching. The role of graphic design in digital marketing is the most powerful art as it breathes life into digital marketing.

The role of graphic design in digital marketing:

1) Graphic design can increase brand awareness:

2) Graphic design helps in conversion rate optimization:

3) Graphic design increases click-through rates:

4) Graphic design improves conversions:

How Essential is Graphic Design in Digital Marketing?

Graphic design plays an important role in digital marketing, it goes beyond language, no matter the primary language used, whoever comes across a website can quickly grasp the visuals and drive the intent breaking down the geographical barriers. When it comes to disseminating information about your company, design is always prioritized over words. But together with words, it gives out a powerful message to the audience.

One of the importance of Graphic Design in Digital Marketing is creating an engaging and visually appealing experience that helps brands stand out from the competition. Graphic design helps businesses create a visual identity, attract customers, and promote their products or services. It also helps to create brand recognition, as well as engage customers with interactive content.

With the right graphic design, businesses can effectively communicate their message to potential customers and build strong relationships. Let's check out some of the importance of Graphic Design in Digital Marketing:

Visual Speaks Louder Than Words

Take the example of the Apple logo. you don’t see a mission, vision, or even tagline, but seeing the apple logo alone is all you need to know that it is an Apple product. You must produce something that makes others gasp in amazement.

In graphic design visuals speaks louder than words.

Increase Your Sales

If you express a thought-provoking, cleverly done, and aesthetically beautiful graphic design, it can undoubtedly increase sales. People enjoy good design since it promotes your company well because they are visual beings. Positive energy is crucial, especially in those brief moments when a target customer must decide whether to buy from you or not.

Such decisions relies on a well thought graphics, e.g. when they see a unique logo design, business card, etc.

Makes your brand stand out and instills brand recall

Another importance of graphic design is creating designs that instill brand recall, and establish your distinguished tone, style, and identity among competitors. Customers and potential clients become more familiar with your brand because this builds your identity and generates more awareness than taglines. When you are deploying your corporate branding guideline, you are instilling a particular image upon your audience. You can consider some of the memorable marketing images you have seen so far.

It's the Strength Behind Your Company’s Name

It may sound obvious but many people fail to see this. In our everyday routine, we notice most of the time, at least a company whose name is not known can easily be identified because of its graphic design. Creating your unique style is the way you can stand out for more visibility.
Small businesses usually can’t afford quality marketing and have a hard time gaining recognition.

 A tip that can help will be -  create a uniquely designed logo or business card, these can immediately catch people’s attention because it helps to establish your presence in the sea of competitors and ranks your business as a top of mind awareness in your industry.

This is how graphic design is important in digital marketing for your company.

Advantages of Consistent Digital Marketing Design

Consistency creates a sense of structure for your viewers making it easier for them to understand and recall your brand. It allows for top of mind awareness.
Reasons why consistency is important in graphic design

  • Eliminate confusion, - when users have to find a new way to solve their problem while navigating across a product they're likely to get frustrated and look for an alternative, the main key thing is creating a great web design, making a product that is easy to use where users don't need to think to complete a process e.g. from placing an order to checkout. Therefore consistency is crucial throughout the design process.
  • Reduce learning - in graphic design taking advantage of familiar patterns and styles in the design is the perfect way to reduce friction and keep things simple. It is highly recommended to follow predefined components this helps users to make predictions when using the product creating a smooth navigation.

Why is Graphic Design Important for Advertising?

Advertising is an extremely important part of maintaining a successful business. The main purpose being promoting and attracting potential customers to buy or sell their products.
Common types of advertising include:

  • Paid search advertising - is a marketing approach in which advertisers pay search engines to place their ads in the search engine results pages (SERPs).
  • Display Advertising - a form of digital advertising that uses banners and other visual ad formats on web-pages, on social media, and in applications.
  • Social Media Advertising - is a form of digital advertising that attempts to take advantage of the heightened engagement of people on social media e.g. Facebook, Twitter, Instagram, etc.
  • Print Advertising – is a form of marketing that uses physically printed media to reach customers on a broad scale. e.g. Newspapers/magazines, mailers, posters

Summing Up

Utilizing the necessity of graphic design in business will undoubtedly increase your sales. To attract an audience's attention to a business, the first impression that a graphic design leaves on them is vital. It is time to bring your ideas to life with our professional graphic designers who offer free consultation and unlimited design reviews, talk to us. we can help!